Being Creative with Associative Thinking

The Unconscious Observes and Comments

In earlier posts, I have written about synergistic thinking, the deliberate combining of logical (linear) and associative (non-linear) thinking. Logic is a product of the conscious mind and as such it is a thinking tool we all, with varying degrees of skill, deliberately employ. Associative thinking is how the unconscious works and can be both hard to understand and elusive in its actual – often powerful – workings. As a result, in the last few decades, a great deal of confusing superstition has gathered around the unconscious. Here is a gem from page 39 of Susan Shaughnessy’s excellent book about writing, Walking on Alligators: “The only thing we know for sure about the unconscious is that it isn’t like us. It is different from the conscious mind. It looks through our eyes, but it sees differently. It uses other rules to organize what it sees. And then it passes along its conclusions in a tantalizingly inexplicit way.”

Side View of the Brain

The unconscious mind produces an associative running commentary on our thoughts and surroundings. (Image: public domain.)

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