Tag: unconscious association

Being Creative with Associative Thinking

The Unconscious Observes and Comments

In earlier posts, I have written about synergistic thinking, the deliberate combining of logical (linear) and associative (non-linear) thinking. Logic is a product of the conscious mind and as such it is a thinking tool we all, with varying degrees of skill, deliberately employ. Associative thinking is how the unconscious works and can be both hard to understand and elusive in its actual – often powerful – workings. As a result, in the last few decades, a great deal of confusing superstition has gathered around the unconscious. Here is a gem from page 39 of Susan Shaughnessy’s excellent book about writing, Walking on Alligators: “The only thing we know for sure about the unconscious is that it isn’t like us. It is different from the conscious mind. It looks through our eyes, but it sees differently. It uses other rules to organize what it sees. And then it passes along its conclusions in a tantalizingly inexplicit way.”

Side View of the Brain

The unconscious mind produces an associative running commentary on our thoughts and surroundings. (Image: public domain.)

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Synergistic Thinking

Creative thinking requires the skilful blending of linear and non-linear thinking. In more commonly used language, this means we must combine logical thinking with associative thinking. Before we go on, let us be clear that associative thinking is not the same as intuition. Associative thinking brings related ideas and events together in imagination or memory in ways that are not necessarily logical. Association may link a red barn with a red car (because they are both red) even though there is no logical reason to connect them. The associative connection may not be rigorously logical, but it is definite and understandable. Intuition is more emotional, more vague, a mere feeling or inarticulate hunch.

3D image of black and white swirls.

Synergistic thinking makes a synthesis of linear and non-linear thinking. In other words, it blends logic and association.  (Image: public domain)

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